by Martin Hayman | Sep 12, 2019 | Digital Marketing
In the world of search, you see plenty of examples of people doing great work, people doing terrible work and people just not having a clue where to start. But one thing I see often is people either doing nothing or focusing down on one area and neglecting a lot of...
by Martin Hayman | Apr 2, 2019 | Digital Marketing
It’s hard to argue the massive potential Google offers e-commerce businesses. There are 72,803 Google searches per second and counting. And though the last five years has seen significant algorithmic and search layout changes, since 2014, on average, 50.1% of all...
by Martin Hayman | Mar 28, 2019 | Digital Marketing
Email marketing is a low-cost channel to get your brand in front of more consumers and entice current customers to repurchase. In contrast with advertising, email marketing allows you to build relationships with your customers encouraging trust and long-term loyalty,...
by Joe Warnimont | Mar 26, 2019 | Digital Marketing
Google has certainly created the best analytics platforms that are being widely used by various online retailers. But while it’s vital for eCommerce corporations to unremittingly gauge their website performance and develop their conversion funnel, failing to use the...
by Vivian Achieng | Mar 21, 2019 | Digital Marketing
SEO in 2019 has changed, courtesy of Google’s 2018 algorithm updates. The giant search engine has intensified its focus on assessing the quality, depth and breadth of a website’s content, meaning that only businesses with exceptional content according to the updates,...
by Joe Warnimont | Mar 19, 2019 | Digital Marketing
Website performance and speed play a key role in making the e-commerce market highly competitive. Attractive offers and product selections are no longer sufficient for getting ahead of the competition. User experience also plays a part. It comprises of site...
by Belinda Kendi | Mar 15, 2019 | Digital Marketing
If you’re like most e-commerce retailers, you could be getting tons of traffic to your site but not as many sales as you’d like. You might be wondering on how to better optimise your e-commerce site… ? Conversions are a key metric regardless of the type of product you...
by Martin Hayman | Mar 1, 2019 | Digital Marketing
Are you putting effort into improving your site, writing great content and trying to improve conversions, but don’t have a clue how successful your efforts have been? Many of us rely on guess work when in fact, maybe we should be putting more effort into work that’s...
by Martin Hayman | Feb 28, 2019 | Digital Marketing
With Chrome being by far the most used browser today and it being mine (and many other digital marketers) personal favourite, I thought I’d share my top, free Chrome extensions with the world. These are always my ‘go to’ extensions that I must have on my browser....
