International SEO Services

For businesses with a global reach—or those seeking to expand to new countries or parts of the world—international search engine optimisation (SEO) is a crucial part of the marketing and promotional process. We often think of SEO as a relatively universal thing, that whatever ranks at the top of a page when we type in a Google search is the top result everywhere, for everyone. In truth, location plays a huge role in which results you obtain on search engines. International SEO is fundamentally different from local SEO, which itself is different from an SEO campaign intended to have a nationwide impact. At Wild Sprout, we can help your business design and execute an international SEO strategy that makes sense for your brand, goals, and budget.

What Is International SEO?

The simplest definition is that international SEO is the process of optimising a website so that Google and other search engines know that you are targeting global audiences. When implemented correctly, an international SEO campaign should tell search engine algorithms which countries and languages you wish to target.

Note that not every brand needs international SEO. For a local mom-and-pop grocery store, it would be a complete waste of digital marketing spend to target customers on the other side of the world. However, for businesses that have products or services with global reach or global potential, SEO services with an international focus can act as a gateway to those foreign markets.


The good news is that international SEO is less ‘foreign’ than you might think. Whether you are doing local SEO or global SEO, you are essentially doing geotargeting with your website content. The only difference is the local SEO targets the geographical areas closest to where your business is based, while international SEO targets audiences in entirely different parts of the world.

The highest level of international SEO will target both a different country and a different language. However, you can also target just a specific country or only a particular language, depending on the specific details around your marketing campaign. Regardless, there are usually three different strategies that go into international SEO. These steps include:

1. Building country targeting into your website by using that country’s specific URL structure. For instance, websites targeting Australian customers often end in .au, rather than .com or other popular domains. A properly optimised international site will have the same URL structure throughout, from the top-level domain to sub-domains. This kind of consistent and cohesive website structure ensures a better and less confusing user experience.

2. Utilising language tags on your website or on specific pages to target a foreign language. Multilingual SEO is possible in cases where you are targeting more than one foreign language.

3. Developing a content marketing strategy that targets the country and/or language you are trying to reach. This content may be written in English and targeted towards the interests and motivations of foreign demographics, or it could be written in an entirely different language.

4. There are also things you can do outside of website structure and content marketing to improve your international SEO campaign. Examples might include establishing a local phone number that customers in your targeted international area can call for assistance.


At Wild Sprout, we can help you explore and understand the best practices for each of the steps listed above. Our goal is to help our customers determine which global SEO strategies are the best fit for your business. More than that, we’re driven by a desire to help our clients understand how and why global SEO tactics work.

For instance, the technical SEO components of international SEO tend to be particularly confusing for businesses looking to expand their global reach. URL structures and metadata tags may or may not be something you deal with daily, but they form the absolute foundation of international SEO. We’re here to answer any questions you might have about these key technical SEO factors. Does your business need a country code top-level domain (ccTLD), the two-letter URL code (such as .au) that indicates to search engines and web users that your website is registered in a specific country? Or would a different type of URL structure be more effective? We can walk you through the pros and cons of different URL structures, from their odds of ranking in international searches to their annual cost.

We’re also here to assist you with the content marketing side of global SEO. Website content that makes sense for your local customers might not have the same effect on the international audience you are trying to reach. However, even if audiences in a foreign market share your domestic language, specific terms or expressions might have different meanings. We’ll help you navigate cultural differences and examine how they might affect your keyword research and content approach.

In the case of content written in a foreign language, we’ll help you translate existing content or produce original content geared towards that new market. Our goal is to make sure nothing gets lost in translation.


Increasingly, the modern marketplace is a global one. The internet has caused lines that once existed between different countries and markets to fade away and disappear. These changes have created a huge opportunity for businesses to make a global mark. From manufacturers & tech companies, to ecommerce businesses and far beyond, the majority of today’s brands have the potential to reach into foreign markets. A vital step towards impacting a new market is making sure that audiences in that market can find you. As an international SEO agency, our job at Wild Sprout is to help you establish that kind of brand awareness by developing search visibility in your market of choice.

Our SEO experts are ready to help you take your business global. Contact us today to learn more about the international SEO process or to get started on a new SEO campaign.

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